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The Super Bowl is the annual championship game of the National Football League (NFL) and is not only the most watched sporting event in North America but also generates more single day betting handle than anything else on the board. It has reached worldwide popularity both among fans and bettors—it is now second worldwide in both viewership and betting handle behind soccer’s Champions League Final. In the United States, the annual Super Bowl broadcast is usually the most watched television program of the year. The first championship games between the National Football Conference (NFC) and American Football Conference (AFC) took place in the late 1960’s and have grown in scale to the point where Super Bowl Sunday has become an ‘unofficial’ holiday among Americans. Even fans that otherwise don’t pay attention to sports often watch and bet on the Super Bowl.